Elevate Illinois

Jan 26, 2021

Father-Daughter Team Takes Coffee to Next Level

Imagine all the Dippin’ Dots® taste tests Tracey Jones enjoyed growing up while her father, Curt Jones, launched the iconic frozen treat thirty years ago. Now the 37-year-old is in business with her dad revolutionizing the coffee business with 40BelowJoe.

“Watching my family start a nationwide brand was so exciting as a child,” Tracey said. “There was never a dull moment. Now, working on 40BelowJoe with my father has deepened our relationship on many levels. He encourages me to listen to my intuition. I like to think I encourage him to do the same in reminding him that his gut was probably right all along!”

Read more at Elevate Illinois.