How I Built This with Guy Raz

Dec 17, 2020

In the late 1980s, Curt Jones was working in a Kentucky lab, using liquid nitrogen to flash-freeze animal feed.

He wondered if he could re-invigorate his favorite dessert by pouring droplets of ice cream into a vat of liquid nitrogen and – voila! – out came cold and creamy pellets that he soon branded Dippin’ Dots.

The novelty treat spread to fairs, stadiums and shopping malls, and eventually grew into a multi-million dollar brand.

But a few years ago, Curt was forced to walk away after the company was hit with debt, recession and a punishing lawsuit.

 

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